WTM Will Boost Dubai Tourism To The Next Level

With Expo 2020 Dubai on the horizon, and a successful push to diversify economies away from a reliance on hydrocarbon receipts, travel professionals from the Middle East are heading to WTM London in November in confident mood as they look to achieve a greater share of the multi-billion-dollar international travel market.

WTM London being held from 6th - 8th November, the leading global event for the travel industry, witnessed more than 51,000 participants in 2016, including 9,900 buyers conducting business worth over US$3.77 billion. Organisers are predicting a record year for 2017, boosted by a strong contingent of exhibitors from the Middle East region.

According to figures from the UN’s World Tourism Organisation, UK tourists continued to flock to the UAE in 2016: up 5 percent in Dubai and 3 percent in Abu Dhabi, despite the pound shedding over 16 percent of its value against the US dollar since the referendum result to leave the European Union.

There was also a definitive resurgence in Russian visitors, up 14 percent,after the UAE’s implementation of visas-on-arrival.

Key exhibitors from the region this year include Dubai Corporation for Tourism and Commerce Marketing, Abu Dhabi Tourism and Culture Authority, Sharjah Commerce and Tourism Development Authority, Saudi Commission for Tourism and National Heritage, Ajman Tourism Development Department, Ras al-Khaimah Tourism Development Authority, Oman Ministry of Tourism and Jordan Tourism Board

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shapes the travel industry. Over three days, the travel industry comes together as almost 5,000 exhibiting destinations, technology and private sector companies to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism
Ministers. This vibrant event offers the opportunity to discover the world under one roof, and be inspired by industry leaders discussing trends, issues and innovations in the travel industry.

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